What is Licensing? Licensing is a business arrangement where a company gives another company the permission to manufacture its product for a specified payment. This is a very swift, easy and profitable way for manufactures to grow their business. Licensing is used extensively in the fashion industry where a ‘Brand’ uses Licensing to build brand presence by giving Licenses to other specialist manufactures. Licensing takes in the use of patents, trademarks, copyrights, designs, and other intellectual property by third parties.
The down side of using a licensing model is that the original License holder only receives a small percentage of the sales price, but by using Licensing those small percentages can grow into significant revenue lines.
The HuntRevenue Xpand team www.xpandservices.co.uk have had significate experience in securing and distributing Licenses and are always happy to advise and coordinate Licensing Programmes on behalf of clients.
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